General Retail Sales Techniques #1
I’ve been getting a lot of questions on retail marketing for PDR lately. Most of this interest seems to be coming from long time techs. With the economy hitting dealerships hard in most areas, retail PDR is starting to get the attention it deserves. We will be doing a series here on effective sales and marketing techniques. But as always we need to start with the basics. Most of the time PDR sells itself to retail customers. But you will need at least moderate marketing and sales skills to sell to insurance agents, body shops, office parks, etc. Here is a list of sales basics as they relate to PDR.